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What SNL Teaches Us About Booking Guest Blog Posts
Publishing articles from guest contributors on your blog is one of the best ways to build an audience from scratch. It’s why you’ll notice that a lot of the blogs we manage primarily consist of...
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The Complex Problem of Keeping it Simple, Stupid
Creating content to reach your target audience is tough. There’s no question that it’s a worthwhile effort, but it’s challenging to cut through the online noise and present content that’s going to...
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Using Content to Communicate Your Company’s Culture
“The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it.” -Shane Snow, Founder of Contently Show don’t tell. That...
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The Power of Print in Content Marketing
We’re big fans of online marketing, connecting with clients via social networks and online publishing. And we always advise our clients to add tangible takeaways to their blog posts and social media...
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What Huggies Teaches Us About Content Marketing
Just because you’re a small business doesn’t mean you can’t get BIG results from content marketing. Lately we’ve noticed (and pointed out) countless examples of big companies using marketing strategies...
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Why You Should Channel Your Inner Jennifer Lawrence When Creating Content
If you didn’t catch the Academy Awards last night, there were some wonderful, touching moments, some jokes that I could have done without (I’m still trying to decide what I thought of Seth McFarlane as...
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What Content Creators Can Learn from Catholic Tradition
Photo by Flickr user thebaldwin You have writer’s block. You’re caught on conference calls. You’re distracted by Facebook. All of these are reasons why content creators – bloggers, designers,...
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Now What? A Five Step Guide to Spreading the Word
You’ve got a business with a quality product or service that you’re ready to sell. But despite having a great product or service, you’re struggling to find some new clients! Whether you’re brand new...
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Tap Into Your Content Archive to Add Value to Customer Conversations
We’ve spent years creating content for The Photo Life, a blog that we’ve had the privilege of running since its inception. What we didn’t realize was that with every blog post we created, curated or...
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How House of Cards Changed the Game of Content Delivery
We all love commercial-free TV – no companies telling us what to buy, no silly jingles and no annoying interruptions. That’s one reason why we love Netflix’s newest series, House of Cards. It’s...
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Confessions of a Skimmer (And the Important of Good Formatting)
I spend a large part of every week creating content — brainstorming topic ideas, outlining posts and then editing each post into a tidy article that’s (hopefully) easy for our audience to read. I...
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5 Tips for Developing an Efficient and Effective Daily Social Media Routine
As much fun as it is to hang out on social networks, when it comes to your business, being engaged on social channels is one of the first tasks that gets pushed aside when your plate is full. Believe...
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5 Basic Blogging Tools I Can’t Live Without
When people picture “bloggers” blogging, they probably picture someone sitting at a laptop, happily typing words that effortlessly flow from their creative brain. They probably don’t picture someone...
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